Every November, the global travel industry gathers in London to help shape what the future of travel might look like.
At the World Travel Market London, destinations compete for attention, tourism boards promote new markets, hotels seek buyers, technology companies showcase what comes next, and travel professionals negotiate the business of moving people from one place to another.
But beneath the meetings, stands and destination campaigns, WTM also provides destinations with an opportunity to influence traveller behaviour, shape perceptions and encourage people to consider places they may not have previously considered.
