Morocco Has Become Africa's Most Visited Country

Morocco welcomed 19.8 million tourists in 2025, a 14 percent increase on 2024 and ahead of the government's own target, making it Africa's most visited destination for the year, ahead of Egypt's 19 million arrivals. The growth is being driven by new air routes, a generous visa-free entry policy now covering 74 countries, and a deliberate push to move visitors beyond Marrakech into the Atlas Mountains, the Atlantic coast and the deep south. Morocco is targeting 26 million tourists by 2030, when it co-hosts the FIFA World Cup with Spain and Portugal. If you have not been since before 2022, the country has changed considerably. Go before the World Cup crowds arrive.